Research-[PRIMARK]

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. 

What fascinates us about Primark is they use both competitive price and up-dated clothes to attract target consumers. In order to find out what does consumers opinions on Primark, our group was divided into two groups. The first group’s task is doing the consumers observation in London’s Oxford street store.

Primark is known for being cheap, I mean, you can get a vest top in Primark for £1-2 whereas in Topshop you will buy the same thing for about £10. 

Ok, obviously the quality of Primark isn’t the best; it’s mostly because Primark tend to be badly cut, meaning garments have a tendency to sit/hang badly. Unlike more expensive retailers Primark are not so forgiving of differing shapes and sizes outside the considered “norm”.

 PRIMARK green striped hoodie

Description:

This gorgeous Atmosphere (Primark UK) hoodie feature a contrast stripe design, a hood button and metal clip closure on the front, raglan long sleeves with fitted cuffs styling, patch pocket and a fitted waistband in regular fit. 

Size: UK12 - UK14

Material: Cotton

PRIMARK black lace crochet cropped jacket with puff sleeves

 

Size: UK 14 /L

Material: 90% Cotton, 10% Polyamide

A classic Victorian revival piece, sort of gothic steampunk style influenced jacket that was crafted from floral crocheted lace which pattern and texture is similar to broderie anglaise. Featuring a round neckline, fully lined with black satin, long sleeves, puff shoulders with exaggerated ruched detailing, seven concealed hook and eye front closure. Designed in a cropped length and regular fit. 

And I agree that Primark do sell a lot of cheap and often badly made garments. In terms of basics and the odd gem, I would say it’s pretty damn handy at times though!