Monday 18 February 2013

Research-[TOPSHOP]























Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges.


The collection of designs included clothes, bags, shoes and belts, where prices range from £12 for a vest top to £150 for a cropped leather jacket. Clothes in the collection included skinny jeans, one-shoulder miniskirts and T-shirts. 

Topshop isn't an off-price brand, they started moving away from that strategy several years ago, and now see themselves as a fashion-led label with prices to match. I remember reading an interview with Philip Green (the owner) at the time in which he said something like "People aren't interested in price wars anymore- I don't see us competing with Primark and H&M and Zara for the lowest cost" So yes, anyone expecting "cheap fashion" from Topshop is going to be disappointed.
As for quality, it is hit and miss. Such a big company has a huge range of suppliers and manufacturers, so some items will be excellent and some stuff not so much.

Description:
This fitted jacket has been well tailored to flatter the figure. It has 2 hand pockets (still stitched closed) & a button fastening at the front.

Size: UK10
Material: Polyester, Viscose, Elastane





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