Wednesday 27 March 2013

Terminology-why should we bother

Well, clothing terminology comprises the names of individual garments and classes of garment, as well as the specialised vocabularies of the trades that have designed, manufactured, marketed and sold clothing over hundreds of years.


This [Terminology] section allow us to understand which words consumers and, more generally, the market, use. For a brand willing to be recognised for its ethical credentials, using the right words is essential to communicate efficiently to stakeholders.

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